FORD BUCKLES UNDER PRESSURE
DETROIT (Reuters) - Ford Motor Co. on Wednesday said it will run advertisements in gay publications, reversing a decision last week to pull all advertising of its Jaguar and Land Rover luxury brands from that sector.
In a letter to some gay, lesbian and human rights groups, Ford said it has decided to run corporate ads for all its eight brands, including its Jaguar and Land Rover luxury brands, in the targeted publications.
"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue behind us," Joe Laymon, Ford's group vice president for corporate human resources, wrote in the letter, which was posted on Ford's web site.
Queenie's Daughter says, "If one had one's driver's license one would now consider buying a Jaguar."
Tiara Tip America Blog
In a letter to some gay, lesbian and human rights groups, Ford said it has decided to run corporate ads for all its eight brands, including its Jaguar and Land Rover luxury brands, in the targeted publications.
"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue behind us," Joe Laymon, Ford's group vice president for corporate human resources, wrote in the letter, which was posted on Ford's web site.
Queenie's Daughter says, "If one had one's driver's license one would now consider buying a Jaguar."
Tiara Tip America Blog
posted by Queenies Daughter at 1:56 PM
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